As NeXT Turns 30, It’s Finally Time To Reflect On The Steve Jobs Startup That Gave Us The App Store, iOS And Apple Watch
Everyone knows Steve Jobs co-founded Apple in the ’70s and then came back to rescue it and lead a digital revolution in the ’90s, but many often forget that in between Jobs founded NeXT, one of the most influential tech startups in history whose 30th anniversary is this year.
Jobs began work on NeXT in 1985 with the goal of creating the most powerful computer of all time after being ousted from Apple (AAPL) that same year. Unsurprisingly, NeXT computers stood out for their iconic design that included a colorful, tilted logo and a sleek all-black look, but the company’s legacy lays in the impact it had on the computing world.
The NeXTSTEP operating system was one of the first to use object oriented programming and a graphical user interface, which are now two mainstays of the tech industry. Tim Berners-Lee famously used a NeXT machine to create the World Wide Web, and as a result of Apple’s $429 million 1997 purchase of the company, NeXT’s technology serves as the underlying basis for Mac OS X, iOS and watchOS, the operating systems that power Apple’s Mac, iPhone and Apple Watch products, respectively.