I AM by Tronic
Tronic just finished up this beautiful personal spot, I AM, which aims to bring the voice of the animals back on to the human radar. As Tronic co-founder Vivian Rosenthal says in the attached interview, “they are becoming almost like walking ghosts that are just drifting through a manufactured landscape”.
The simplicity and technical slickness allow for the message to take the front seat, while still providing us with something beautiful and eye-catching to look at.
Sebeastien Agneessens recently sat down with Vivian Rosenthal and talked with a her about the conceptual side of the piece, which you can read here.
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