10 Star Wars Features for the Motorola Droid
Here’s a playful look at how to make Verizon’s new Android handset the best phone in the galaxy.
Did you know that Lucasfilm owns the trademark to the word “Droid?” Apparently, the word is mentioned once or twice in that “Star Wars” movie he made a bunch of years ago. As it turns out, if someone wants to use the term in an official product name, they’ve got to clear the rights with George and company.
Say, hypothetically, that you’re a phone company like, oh, I don’t know, Motorola. Now say that you’ve got a new Android handset coming out for Verizon and you’d like to call it the Droid. In order to do so, you’ve got to clear it with Lucasfilm. Now, say, you get permission. All of your ads and such, from here on out, will have to carry fine print that says something to the effect of “DROID” is a trademark of Lucasfilm Ltd. and its related companies.”
Category: Blog
